Reports touting Apple mobile product features and functionalities seem to be everywhere these days, but it’s important to recognize that the iPad and iPhone are not the dominate devices out there in terms of market share. That honor goes to Android.
Industry analysts at International Data Corporation report that Google’s Android now controls 80% of the market. Also noteworthy, despite Apple’s sales volumes increasing and earning new records, iOS market share actually went down.
Equally important is the uptick with Windows Phone. That platform saw impressive gains after the Nokia deal was announced in September. Nokia accounts for more than 90% of all the Windows Phone devices sold to date.
This isn’t to say that Apple is going the way of the dying Blackberry. Some of the declining demand in 2013 Q3 can be attributed to the worst kept annual secret – that new iPhone and iPad devices tend to be released in the waning months of each year. Likewise, while sales numbers are up, market share can decline due to the greater numbers of people that are adopting their first smart phone or tablet.
So how does a business best leverage mobile? Our mobile app developers recommend developing a comprehensive mobile strategy that encompasses iOS, Android and Windows Mobile. The jury is still out on the possibility for a rebirth of RIM’s Blackberry.
Want to learn more about how your organization can benefit from mobile apps that span all of the major mobile platforms, contact the App Experts at 0208 591 9330.